All posts in Marketing

  • AMA May Luncheon Features Brookwood VP of Marketing, Kate DeWitt Darden

    FOR IMMEDIATE RELEASE: April 27, 2017
    Contact: Jamie Parris
    Phone: 205.607.2230

    AMA May Luncheon Features

    Brookwood VP of Marketing, Kate DeWitt Darden

    BIRMINGHAM, Ala. – April 27, 2017 – The Birmingham Chapter of the American Marketing Association is hosting their monthly luncheon from 11:30am to 1pm on Wednesday, May 17, 2017. The featured speaker for May is Kate DeWitt Darden, Vice President of Marketing and Communications for Brookwood Baptist Health. Kate is responsible for brand management, service line marketing, advertising, public relations, content strategy, community engagement, and internal communications at Brookwood Baptist Health. Her career began at Southern Progress, where she led marketing for the Healthy Living Division, including blockbuster brands Cooking Light and Health. Darden will share her perspectives and experience marketing some of the most prestigious brands in Birmingham.

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  • Answers in Action | Personal Invite



    Join us for a full day of topic-driven breakouts, amazing speakers, and opportunities to network with some of Birmingham’s best marketers. Workshops will be led by CEOs, CMOs, and top marketers at some of Birmingham’s fastest-growing companies and most recognizable brands. Breakout topics include Digital Marketing, Sales, Marketing Automation, Social Media, B2B, Direct Marketing, Analytics, a panel of small business superstars, and more! Don’t miss out on this incredible opportunity to learn from the best of the best.

    Register Here >>



  • Answers in Action Conference 2017

    The AMA Birmingham Conference is one of the best investments you can make as a marketer, and we invite you to join us April 7th, 2017. Take your marketing to the next level next year, and join over 100+ marketers in Birmingham for professional development, keynote speakers, breakout sessions, networking and fun.


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  • AMA Birmingham Hosts First-of-Its-Kind Executive Reception


    BIRMINGHAM, Ala – September 20, 2016 The Birmingham Chapter of the American Marketing Association is pleased to announce a first-of-its-kind reception that will bring Birmingham’s top executives together in one place. This members-only Executive Reception is being hosted by over 100 CEOs and CMOs from Birmingham-based companies at the Brock School of Business at Samford University from 5:30pm to 7:00pm on Thursday, October 13. More information and event registration can be found at Read more

  • Member Spotlight: Carolyn Popp Garrity

    In this Member Spotlight, we get to know more about Carolyn Popp Garrity, Assistant Professor of Business at Birmingham-Southern College and VP of Collegiate Relations for AMA Birmingham.
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  • Member Spotlight: Martina Mack

    Martina Mack is president of Skyline Exhibits and Graphics in Alabama and also serves as AMA Birmingham’s VP of Operations.  We recently sat down with Martina so we could share with our members more about her. Read more

  • Uptick Marketing is giving away $25,000 in online marketing!

    Our sponsor Uptick Marketing is giving away $25,000 in online marketing to a Birmingham-based nonprofit organization. Click the picture below to learn more – applications are due May 6. 

    Uptick Marketing

    Now you see why our sponsors are so AMAzing!!!!

  • Join the coolest group in town

    AMA Board Members Laura Prewitt, Candie Price, and Cliff Eason at National AMA Leadership Summit in Chicago, IL. 5/2015

    AMA Board Members Laura Prewitt, Candie Price, and Cliff Eason at National AMA Leadership Summit in Chicago, IL. 5/2015

    If you haven’t heard, the Birmingham Chapter of the American Marketing Association are the coolest group in town! We work hard and we play just as hard and we are committed to providing value to our members through educational Power Luncheons, networking events, annual workshops, and access to a plethora of marketing tools! It’s a great opportunity for you to hone your business skills, get involved with a top-notch organization and meet successful like-minded professionals!

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  • Pitch Fork

    by Michael Smith

    When I was a teenager my cousin and I were sent to clean up the barn. It was a hot day and the work with the hay was hard. At the end of the day we were cleaning up the last of the loose hay and my cousin was using the pitch fork, then I put my foot behind some hay to hold it in place. Yep you guessed it–I quickly learned tennis shoes are not protection from pitch fork tines. Even though the stab from the pitch fork hurt, having to explain to the mothers and the men in my family how it happened was going to hurt much worse and last longer. I knew there first response would be “You put your foot WHERE?” I quickly learned I could either laugh with them about my foolishness or let it bother me. Always go with the laughter.

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  • BrandStory: Doing #contentmarketing in a BIG way

    by Candie A. Price

    Don’t call them full-service, just call them BIG! BIG Communications is one of Birmingham’s best marketing, PR and branding firms and their name translates well in everything they do.  From helping Alabama Gulf Seafood recover from the Deepwater Horizon oil spill to making searching for information cool for first time moms, BIG Communications knows how to tell a story and brand a company using creative and engaging content marketing.

    _MG_2423Libby Romano, Director of Digital Strategy, and Lindsey Sims, Media Director of BIG spoke at the February luncheon for the American Marketing Association – Birmingham Chapter about the importance of doing content marketing right, the BIG way! Here’s the top 10 take-a-ways from their presentation, Digital Storytelling on Steroids: Branded Content Marketing: Read more