All posts in Marketing

  • The Question for a Post-Bankruptcy RadioShack: Will You Still Be RadioShack?

    by C. Clifton Eason, Ph.D.

    Recent reports suggest that RadioShack is nearing bankruptcy – an outcome many investors and financial analysts saw as inevitable considering nearly three years of losses and a dismal 2014 holiday season.  If these reports come to fruition, it is possible that RadioShack could emerge from bankruptcy and continue operating (in a fashion similar to General Motors).  Or it may be that the retailer’s assets are bought by one or more private equity firms.  In the latter case, a resurrected RadioShack could still resume operations.

    In either case, one question managers will have to address is what to do with the brand – specifically, the RadioShack name.  Once a venerable name in technology/electronics retailing, the RadioShack name has become associated with unexciting merchandise, mediocre
    prices, and outdated stores.  The company even poked fun of itself and its 80s image in a 2014 Super Bowl commercial.

    Read more

  • How Marketers Can Develop Their Own Personal Brand

    By Candie A. Price

    Personal branding can be the most important tool for success in your self-marketing toolkit. You can identify, package and sell who you are to build a personal brand that results in business achievement, growth, influence, and ultimately, income.

    Read more

  • Birmingham Loves Bud’s Best Cookies

    by Chanda Temple

    chandatemple

    One of the best parts of a banana pudding is a sweet, fresh wafer that holds up to the custard. In Birmingham, Ala., people have found just the right cookie in the vanilla wafers by Bud’s Best Cookies.

    Birmingham-area restaurants know this, too, which is why places such as Dreamland Bar-B-Que, Ragtime Cafe, Magnolia Cafe, Irondale Cafe and Miss Myra’s Pit Bar-B-Q all use the Bud’s Best Cookies wafers in their banana pudding recipes.

    Read more

  • The Secret Marketing Weapon of the Locally-Owned Business: Being Locally Owned

    by C. Clifton Eason, Ph.D

    clif-eason

    Locally-owned businesses – particularly small ones – often find themselves at a disadvantage when competing with large, well-heeled, national chains.  We’ve all heard that Walmart puts “the little guys” out of business.  And how many locally-owned hardware stores exist in this era of behemoths like The Home Depot and Lowe’s?  Do you see Walgreens and CVS pharmacies popping up more often than new locally-owned pharmacies?

    Read more

  • 5 Things I Wish I Knew Then… My Advice to Young PR/Marketing & Advertising Professionals

    by Candie A. Price

    CandiePrice

    You’ve just graduated, proud of your accomplishment of completing your degree in communications, marketing or advertising! You graduated summa cum laude, magna cum laude, cum laude or just plain “Help me Lawd!” But you made it! You’ve either just landed your first job or you are on pins and needles waiting to hear back from the firm of your dreams! You are ready, eager and prepared to show that you know what you’re doing! You’ve got fresh ideas, you listened in class and you’re excited to begin this new journey into the life of a PR, Marketing or Advertising professional! What could I possibly tell you that would help you on your journey from student to professional?

    Read more