Marketing Manager

Marketing Manager

Responsible for collecting and organizing market intelligence for the truck industry and incorporating said intelligence into strategic sales plan for the company. • Conduct market analysis and collect data to determine the best channel strategies • Determine new market opportunities focusing on profitable growth • Interact with sales, engineering and operational groups to assist with developing sales promotions, promotional materials and product training. • Develop competitive product analysis and help create selling tools for the Sales team based on the knowledge gained from the analysis • Assist sales team with market data, territorial data, and product data. • Develop relationships with key customers, opinion leaders, sales personnel and management to obtain and provide technical, professional and managerial support for our products to increase and maximize sales profits • Collect VOC and develop New Product road map • Manage and write company communications, including newsletters, directories • Planning and management of PR events, trade shows and other related activities • Develop, author and implement cutting edge end user marketing plans for each product lines • Actively monitor, report and communicate campaign results vs. pre-determined goals • Developing and maintain accurate, current database(s) of industry contacts for mailings. • Other duties as assigned Interested candidates should submmit their resume to: marketingmanageral@rayandbarney.com