AMA Monthly Luncheon
September 15, 2010
AMA Monthly Luncheon
October 20, 2010
AMA Monthly Luncheon
November 17, 2010
To Brand - or Not to Brand?
Tutwiler Hotel
April 21, 2010 - 11:30 AM
Presented by Doug Schneider, Vice President of Marketing at Bayer Properties
To brand - or not to brand? That is one of the questions many companies ask themselves when reviewing marketing spend levels. And in a challenging economic time full of price discounts and sale advertising, how important is it to continue investing in a brand? Isn’t brand building a long term business strategy – can it drive sales and profit today? Do clients, customers or the consumer even care about brands anymore? Does a brand name factor into their decision making process?
Join us April 21st as Doug Schneider discusses the answers to these questions and more when evaluating whether to invest in brand building marketing strategies.
With 20 years of retailer and packaged goods marketing experience in various distribution channels, Doug Schneider now leads the marketing efforts at Bayer Properties, a nationally recognized Top 100 Retail Property Development & Management Firm. Before joining the Bayer team in 2007, Doug directed national marketing efforts at retailers such as Kmart, Johnston & Murphy, and most recently Parisian.
Time: 11:30 AM - 1:00 PM
Location: Tutwiler Hotel, 2021 Park Place
Fee: Members $20, Guests $30, Students $10
