American Marketing Association – Birmingham, Alabama

June 19, 2013 – 11:30 AM – 1:00 PM

The Harbert Center, 2019 4th Avenue North

Holistic Search – How To Be There When the Consumer Needs You

Presented by Crawford Miller, Centro

Search marketing is about being there when the consumer needs you. Every request is an opportunity. With local SEO undeniably playing an increasingly dominant role in every marketing strategy, you might be asking yourself the following questions. How are Paid and Organic search directly connected? How does content creation affect search? How do social rankings play a role in the mobile search game? How important is my website? The answers to all of these questions will greatly impact your search results.

Crawford Miller received his Google Ad Words certification in 2009. He earned his Masters in Internet Marketing from the University of San Francisco in 2010 and joined Centro in 2011.

Centro partners with advertising agencies to improve their campaign performance and digital media teams’ productivity in order to better manage costs and maximize profitability. Centro offers both managed services and cloud software options to simplify and streamline the full campaign life cycle to meet the unique requirements of every agency. Since 2001, Centro’s media logistics specialists have successfully planned and executed more than 20,000 local and national campaigns across all digital display platforms and ad media types.

Students $10 Members $20 Guests $30

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