Using Big Data to Target an Audience of One
Josh Jones | Managing Partner of StrategyWise
Speakers: Josh Jones
B2B Success: Rising Above the Noise
Bebe Goodrich | President of Icebox Coffee
Speakers: Bebe Goodrich
Storytelling & Marketing: Why Business Blogging is Cost-Effective
Russell Hooks | Founder of Happenin’s in the ‘Ham
Digital Marketing Strategies
Jamie Parris | Senior Marketing Consultant at Uptick Marketing
Speakers: Uptick Marketing
Strategy Matters: Exploring the Components of a Strategic Communications Plan
Chris McCauley | Director, Markstein
Practical Tips to Implement Marketing Automation the Right Way
John Burdett | CEO of FastSlowMotion
Nonprofit Roundtable Discussion
Moderated by Shannon Ammons, CEO of the Alabama Association of Nonprofits
Marrying Public Relations and Digital Media
Audrey Pannell | SVP of Public Relations at Style Advertising
Sales Has Changed
Susie Kelley | Principal at The Spot On Agency
Social Media Strategy
Taylor Whitaker | Founder; David Wilson | Advisor at Bham Social Media
Speakers:
David Wilson,
Taylor Whitaker
Bridging the Business + Customer Gap: The Power of Qualitative Research
Mary Ann Smith-Janas | President; Grace Bottcher | Analyst at Marketry
Speakers:
Mary Ann Smith-Janas,
Grace Bottcher
Data…The Power Behind Successful Direct Marketing
Darrell Edwards | Chief Marketing and Customer Officer at Mspark
Speakers: Darrell Edwards