Birmingham AMA – Connect. Learn. Grow.

  • October 14, 2015 / Marketing /

    AMA Board Members Laura Prewitt, Candie Price, and Cliff Eason at National AMA Leadership Summit in Chicago, IL. 5/2015

    If you haven’t heard, the Birmingham Chapter of the American Marketing Association are the coolest group in town! We work hard and we play just as hard and we are committed to providing value to our members through educational Power Luncheons, networking events, annual workshops, and access to a plethora of marketing tools! It’s a great opportunity for you to hone your business skills, get involved with a top-notch organization and meet successful like-minded professionals!

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  • September 23, 2015 / Power Marketing Luncheon / 02ideas, Bill Todd, Birmingham Business Journal, Cindy Fisher Crawford /

    By Candie A. Price

    We had the honor of having Bill Todd, President and Partner of 02Ideas, as our guest speaker for our September Power Marketing Luncheon.  We were inspired by Bill’s topic, Stumbling And Serving: a Trekker’s Guide to the C-Suite.  Bill shared his journey to the top of 02ideas, what he’s learned at the foot of the legendary Shelley Stewart, founder of the company, and his 5 Lessons for Any Stage in Your Life, a synopsis of his book, “No Ordinary Joe.”

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  • August 24, 2015 / Member Spotlight / Candace Broeker, PrideStaff /

    Candace Broeker serves our Board of Directors as Social Media Vice Chair. We are happy to spotlight Candace and her exciting new job as Sr. Marketing and Recruiting Consultant for PrideStaff.

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  • August 19, 2015 / Power Marketing Luncheon / 02ideas, Bill Todd, Keith Richards, Taziki’s Mediterranean Cafe /

    By Candie A. Price

    The August AMA luncheon featured Keith Richards, founder of Taziki’s Mediterranean Cafe.  Richards, a former manager at Bottega’s Restaurant, vacationed in Greece in 1997 with his wife, Amy, and came back to Birmingham with a newfound passion for Greek food. In 1998 the first Taziki’s restaurant was opened with the realized goal of providing a friendly atmosphere, building lasting relationships with customers and a menu loaded with fresh and tasty food that wouldn’t be complete without their Signature Pasta! His drive and hard work has resulted in Taziki’s being not just a staple in the Birmingham community, but a franchise earmarked to have 71 stores nationwide by 2017!!! Read more

  • May 4, 2015 / Member Spotlight /

    Spend a short time with Gus and you’ll discover behind his warm smile and friendly demeanor, he’s all about accountability, flawless execution and results. He sets the bar high for himself and those he works with, thrives on challenges and applies a “roll up the sleeves” approach to assignments big and small.

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  • April 29, 2015 / Marketing /

    by Michael Smith

    When I was a teenager my cousin and I were sent to clean up the barn. It was a hot day and the work with the hay was hard. At the end of the day we were cleaning up the last of the loose hay and my cousin was using the pitch fork, then I put my foot behind some hay to hold it in place. Yep you guessed it–I quickly learned tennis shoes are not protection from pitch fork tines. Even though the stab from the pitch fork hurt, having to explain to the mothers and the men in my family how it happened was going to hurt much worse and last longer. I knew there first response would be “You put your foot WHERE?” I quickly learned I could either laugh with them about my foolishness or let it bother me. Always go with the laughter.

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  • February 20, 2015 / Marketing /

    by Candie A. Price

    Don’t call them full-service, just call them BIG! BIG Communications is one of Birmingham’s best marketing, PR and branding firms and their name translates well in everything they do.  From helping Alabama Gulf Seafood recover from the Deepwater Horizon oil spill to making searching for information cool for first time moms, BIG Communications knows how to tell a story and brand a company using creative and engaging content marketing.

    Libby Romano, Director of Digital Strategy, and Lindsey Sims, Media Director of BIG spoke at the February luncheon for the American Marketing Association – Birmingham Chapter about the importance of doing content marketing right, the BIG way! Here’s the top 10 take-a-ways from their presentation, Digital Storytelling on Steroids: Branded Content Marketing: Read more

  • January 16, 2015 / Marketing /

    by C. Clifton Eason, Ph.D.

    Recent reports suggest that RadioShack is nearing bankruptcy – an outcome many investors and financial analysts saw as inevitable considering nearly three years of losses and a dismal 2014 holiday season.  If these reports come to fruition, it is possible that RadioShack could emerge from bankruptcy and continue operating (in a fashion similar to General Motors).  Or it may be that the retailer’s assets are bought by one or more private equity firms.  In the latter case, a resurrected RadioShack could still resume operations.

    In either case, one question managers will have to address is what to do with the brand – specifically, the RadioShack name.  Once a venerable name in technology/electronics retailing, the RadioShack name has become associated with unexciting merchandise, mediocre
    prices, and outdated stores.  The company even poked fun of itself and its 80s image in a 2014 Super Bowl commercial.

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  • December 29, 2014 / Marketing /

    By Candie A. Price

    Personal branding can be the most important tool for success in your self-marketing toolkit. You can identify, package and sell who you are to build a personal brand that results in business achievement, growth, influence, and ultimately, income.

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  • November 25, 2014 / Marketing /

    by Chanda Temple

    One of the best parts of a banana pudding is a sweet, fresh wafer that holds up to the custard. In Birmingham, Ala., people have found just the right cookie in the vanilla wafers by Bud’s Best Cookies.

    Birmingham-area restaurants know this, too, which is why places such as Dreamland Bar-B-Que, Ragtime Cafe, Magnolia Cafe, Irondale Cafe and Miss Myra’s Pit Bar-B-Q all use the Bud’s Best Cookies wafers in their banana pudding recipes.

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