Events Archive – Birmingham AMA

June 2016

Live Your Brand in Social Media – Tell Customers’ Stories to Engage Prospects and Drive ROI by Melissa Musgrove VP, Head of Social Media, Regions Financial Melissa Musgrove is Vice-President and Head of Social Media at Regions Bank and has more than 10 years of experience in Digital and Social Media Marketing, Advertising and Public Relations. At Regions, she directs Social Media vision and strategy and leads a team of Community Managers and…

Find out more » July 2016 August 2016

Five Ways To Win At Content Marketing Presented by Eric Housh, CMO of TicketBiscuit and Mollie Durbin, TicketBiscuit Marketing Director Join us and learn proven strategies and processes that have helped TicketBiscuit launch successful new brands and gain massive audiences of fans and ambassadors. After being named CMO in 2008, Eric immediately redefined the nature of the ticket buyer experience, conceiving and driving the development of several programs aimed at artist discovery and…

Find out more » September 2016

Rebranding the Bulldog: Creating New Visual Identity Standards For Samford University Presented by Betsy Bugg Holloway, Ph.D. Vice President for Marketing and Communication, Professor of Marketing – Samford University Samford University recently embarked on a six-month journey to develop new visual identity standards for the university, including a new athletic bulldog logo. This new branding and identity will be revealed to the public in November, but at our September luncheon Dr. Betsy Bugg Holloway will share with us a…

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Find out why joining AMA is a great value and an important investment in your future! Meet and mingle with both new and long-time AMA members. We want to get know you better and to share with you how AMA membership can benefit your career.

Find out more » October 2016

Join us and over 100 executives from Birmingham and beyond at this AMA members-only event. Held at Samford University’s Brock School of Business. Executives in attendance include: Jeff Stephens, General Manager, 365-Inc. Gary Bolton, Vice President Global Marketing, Adtran Ralph Moore, President, AHI Corporate Housing Group John Hudson, Senior Vice President of Marketing & Business Development, Alabama Power Susan Brouillette, CEO, Alacare Don Moore, Director of Business Development & Analytics, Alagasco John…

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Dreamland’s Challenge: Connecting With New Markets While Maintaining Core Identity Presented by Betsy McAtee, CEO, Dreamland BBQ Dreamland Bar-B-Que is an iconic brand with a history that spans over half-a-century. Dreamland’s identity is a result of one man’s dream and guests’ memories and experiences tied to that dream. Now with nine locations across the Southeast, a retail product line available in grocery stores and nationwide shipping from dreamlandbbq.com, Dreamland faces an opportunity (and challenge) every day to connect with new…

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You’ve heard about marketing automation (MA), but do you know what it really is? Better yet, how can you use it effectively for your business?  MA can be a powerful tool to help you implement your marketing plan. Join us as AMA member and MA expert John Burdett helps us dig into what marketing automation is all about and discusses best practices you can use for your business.  Light snacks and beverages will be provided.  Free for members of…

Find out more » November 2016

$10

AMA Collegiate Conference The AMA Collegiate Conference is one of the best investments you can make as an aspiring marketer, and we invite you to join us Nov. 4, 2016, from 12:00-5:00 at Uptick Marketing (100 12th Street North). Take your marketing studies to the next level, and join local professionals for professional development, career advice, networking and fun. This event is open to undergraduate Marketing and business students looking to learn from industry professionals about careers and trends in…

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Warren Averett 360: Organizing Solutions Around The Client Presented by Todd Decker, CMO and Head of Business Development – Warren Averett November 16, 2016 | The Harbert Center Join us as Todd Decker shares how his firm has developed “Warren Averett 360” – a comprehensive marketing approach positioning the firm as more client centered and more focused on meeting client needs than competing firms.  With over 40 services to offer, both employees and clients need to be made aware of all…

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