Events Archive – Birmingham AMA

Rebranding the Bulldog: Creating New Visual Identity Standards For Samford University Presented by Betsy Bugg Holloway, Ph.D. Vice President for Marketing and Communication, Professor of Marketing – Samford University Samford University recently embarked on a six-month journey to develop new visual identity standards for the university, including a new athletic bulldog logo. This new branding and identity will be revealed to the public in November, but at our September luncheon Dr. Betsy Bugg Holloway will share with us a…

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Dreamland’s Challenge: Connecting With New Markets While Maintaining Core Identity Presented by Betsy McAtee, CEO, Dreamland BBQ Dreamland Bar-B-Que is an iconic brand with a history that spans over half-a-century. Dreamland’s identity is a result of one man’s dream and guests’ memories and experiences tied to that dream. Now with nine locations across the Southeast, a retail product line available in grocery stores and nationwide shipping from dreamlandbbq.com, Dreamland faces an opportunity (and challenge) every day to connect with new…

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Warren Averett 360: Organizing Solutions Around The Client Presented by Todd Decker, CMO and Head of Business Development – Warren Averett November 16, 2016 | The Harbert Center Join us as Todd Decker shares how his firm has developed “Warren Averett 360” – a comprehensive marketing approach positioning the firm as more client centered and more focused on meeting client needs than competing firms.  With over 40 services to offer, both employees and clients need to be made aware of all…

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