Events – Birmingham AMA

The Harbert Center

May 21, 2014 – 11:30 AM – 1:00 PM

Marketing Alignment: the Three-Legged Race  

Presented by April Benetollo, Senior Vice President, Marketing for Daxko

Marketing can mean a lot of things for different organizations. At Daxko, marketing is more than branding coffee cups and sales slicks. In a complex B2B technology sale, marketing has to be fully integrated with Sales, Product Management, Finance and HR to make a winning run to the finish line. But getting there can feel like a three-legged race.

Join April Benetollo, Daxko’s Senior Vice President of Marketing, to see how better alignment across key areas of your company can turn the three-legged race into a synchronized win. Beyond the traditional role of brand awareness and lead generation, marketing plays a key role in research, strategy, product development, revenue generation, and company culture.

Daxko provides mission-critical software solutions for nonprofits nationwide. As a member of Daxko’s executive team since 2000, April has played an integral role in growing the company from a start-up of eight employees into the leading provider in Daxko’s market segment, with nearly 50% market share and employing more than 230 team members. During her tenure at Daxko, April has been a member of Daxko’s executive team with positions in General Management, Marketing, Sales, and Product Management. Daxko generates double-digit growth year over year, and is consistently recognized locally and nationally among the best places to work.

Registration by 12 pm May 16: Students $10 Members $20 Guests $30

Registration between 12 pm May 16 and 12 pm May 19 : Students $15 Members $25 Guests $35

Online registration closes at 12 pm May 19.

Register at the door: Students $20 Members $30 Guests $40

Click to Register Online