Foxborough, Alabama Customer Installed Base Marketing Program Manager Job at GE Digital – Birmingham Chapter of the American Marketing Association

The installed base marketing program manager brings together analytical and tactical activities aimed at supporting and growing business with existing customer. 
Essential Responsibilities
Develops programs and leads activities that drive loyalty, advocacy, growth (up-sell and cross-sell), and community participation within the installed base. As part of creating solution awareness, generating demand and building advocacy within the IB, this role is responsible for defining tactics to operationalize marketing strategies such as customer base segmentation, identification of optimal and creative marketing touch points, definition and coordination of activity/content development, measuring program impact, and implementing program improvements. Leading the coordination of cross-functional teams and vendors, the customer IB Marketing Program Manager delivers effective and cohesive integrated marketing programs.
  • Develop profiles of identified target segments and support persona development
  • Develop a communication, promotion, content and engagement strategy for a set of segments and personas
  • Create integrated marketing plans in a logical and engaging sequence of marketing touch points across the buyer’s journey
  • Utilize communication best practices to define optimal and creative marketing vehicles
  • Develop a repeatable process for integrated marketing programs
  • Develop and maintain sustained and tight interlock with Customer Experience, Campaigns, Creative and Editorial, and Marketing Agency through the integrated marketing programs.
  • Robust marketing-advocacy toolkit to support post-sale customer lifecycle using variety of activities (onboarding, newsletters, events, online content/interaction, customer communities)
  • Customer growth requirements built into campaign programs planning process.
  • Consistent and comprehensive process for using toolkit to support post-sale to retain customers and encourage loyalty.
  • Assets & messaging leverage central campaign themes and adapt them as needed for targeted accounts/segments.
  • Measurement & Success impact metrics include (but not limited to); existing account revenue growth, customer retention, customer opportunity pipeline, execution, utilization and feedback on customer marketing programs, customer loyalty/satisfaction ratings, and completeness/accuracy of customer account/contact data and insights.
  • Critical to success will be strong collaborative skills; ability to facilitate cross-functionally with results, resourceful deployment competency, and a relentless focus on urgency in execution.
    Qualifications/Requirements
    Basic Qualifications:
  • Bachelor’s Degree from an accredited university or college
  • Minimum 5 years of experience in software or high tech marketing, sales enablement, or customer marketing. Previous sales experience a plus
  • Minimum 5 years of Sales/Commercial Domain Expertise with a broad based understanding of the markets and customers served by industrial automation, manufacturing and infrastructure solutions
    Eligibility Requirements:
  • Job location is in Foxboro, MA or any remote location in the United States for qualified candidates
    Additional Eligibility Qualifications GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a background investigation and drug screen.

    Desired Characteristics

  • Proven ability to develop strategy and deliver results
  • Strong verbal and written communication skills
  • Ability to influence audiences through innovative and effective communication and marketing vehicles
  • Experience developing integrated marketing plans
  • Ability to leverage data and insights in the development of marketing plans
  • Hands-on experience managing programs -resources, timelines, performance, continuous improvement
  • Proven social execution & engagement (appropriate, effective use of common technologies)
  • Strong business acumen including experience working in a B2B environment#DTR