Marketing – Birmingham AMA – Answers in Action

  • March 24, 2017 / Marketing /

    Join us for a full day of topic-driven breakouts, amazing speakers, and opportunities to network with some of Birmingham’s best marketers. Workshops will be led by CEOs, CMOs, and top marketers at some of Birmingham’s fastest-growing companies and most recognizable brands. Breakout topics include Digital Marketing, Sales, Marketing Automation, Social Media, B2B, Direct Marketing, Analytics, a panel of small business superstars, and more! Don’t miss out on this incredible opportunity to learn from the best of the best.

    Register Here >>

  • March 15, 2017 / Marketing /

    The AMA Birmingham Conference is one of the best investments you can make as a marketer, and we invite you to join us April 7th, 2017. Take your marketing to the next level next year, and join over 100+ marketers in Birmingham for professional development, keynote speakers, breakout sessions, networking and fun.

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  • September 20, 2016 / Marketing /

    BIRMINGHAM, Ala – September 20, 2016 The Birmingham Chapter of the American Marketing Association is pleased to announce a first-of-its-kind reception that will bring Birmingham’s top executives together in one place. This members-only Executive Reception is being hosted by over 100 CEOs and CMOs from Birmingham-based companies at the Brock School of Business at Samford University from 5:30pm to 7:00pm on Thursday, October 13. More information and event registration can be found at Read more

  • September 11, 2016 / Marketing, Member Spotlight /

    In this Member Spotlight, we get to know more about Carolyn Popp Garrity, Assistant Professor of Business at Birmingham-Southern College and VP of Collegiate Relations for AMA Birmingham.
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  • August 14, 2016 / Marketing, Member Spotlight /

    Martina Mack is president of Skyline Exhibits and Graphics in Alabama and also serves as AMA Birmingham’s VP of Operations.  We recently sat down with Martina so we could share with our members more about her. Read more

  • March 29, 2016 / Marketing, Sponsor Spotlight, Sponsors / online marketing, Uptick Marketing /

    Our sponsor Uptick Marketing is giving away $25,000 in online marketing to a Birmingham-based nonprofit organization. Click the picture below to learn more – applications are due May 6. 

    Now you see why our sponsors are so AMAzing!!!!

  • October 14, 2015 / Marketing /

    AMA Board Members Laura Prewitt, Candie Price, and Cliff Eason at National AMA Leadership Summit in Chicago, IL. 5/2015

    If you haven’t heard, the Birmingham Chapter of the American Marketing Association are the coolest group in town! We work hard and we play just as hard and we are committed to providing value to our members through educational Power Luncheons, networking events, annual workshops, and access to a plethora of marketing tools! It’s a great opportunity for you to hone your business skills, get involved with a top-notch organization and meet successful like-minded professionals!

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  • April 29, 2015 / Marketing /

    by Michael Smith

    When I was a teenager my cousin and I were sent to clean up the barn. It was a hot day and the work with the hay was hard. At the end of the day we were cleaning up the last of the loose hay and my cousin was using the pitch fork, then I put my foot behind some hay to hold it in place. Yep you guessed it–I quickly learned tennis shoes are not protection from pitch fork tines. Even though the stab from the pitch fork hurt, having to explain to the mothers and the men in my family how it happened was going to hurt much worse and last longer. I knew there first response would be “You put your foot WHERE?” I quickly learned I could either laugh with them about my foolishness or let it bother me. Always go with the laughter.

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  • February 20, 2015 / Marketing /

    by Candie A. Price

    Don’t call them full-service, just call them BIG! BIG Communications is one of Birmingham’s best marketing, PR and branding firms and their name translates well in everything they do.  From helping Alabama Gulf Seafood recover from the Deepwater Horizon oil spill to making searching for information cool for first time moms, BIG Communications knows how to tell a story and brand a company using creative and engaging content marketing.

    Libby Romano, Director of Digital Strategy, and Lindsey Sims, Media Director of BIG spoke at the February luncheon for the American Marketing Association – Birmingham Chapter about the importance of doing content marketing right, the BIG way! Here’s the top 10 take-a-ways from their presentation, Digital Storytelling on Steroids: Branded Content Marketing: Read more

  • January 16, 2015 / Marketing /

    by C. Clifton Eason, Ph.D.

    Recent reports suggest that RadioShack is nearing bankruptcy – an outcome many investors and financial analysts saw as inevitable considering nearly three years of losses and a dismal 2014 holiday season.  If these reports come to fruition, it is possible that RadioShack could emerge from bankruptcy and continue operating (in a fashion similar to General Motors).  Or it may be that the retailer’s assets are bought by one or more private equity firms.  In the latter case, a resurrected RadioShack could still resume operations.

    In either case, one question managers will have to address is what to do with the brand – specifically, the RadioShack name.  Once a venerable name in technology/electronics retailing, the RadioShack name has become associated with unexciting merchandise, mediocre
    prices, and outdated stores.  The company even poked fun of itself and its 80s image in a 2014 Super Bowl commercial.

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