October 17, 2014 / Marketing /
by C. Clifton Eason, Ph.D
Locally-owned businesses – particularly small ones – often find themselves at a disadvantage when competing with large, well-heeled, national chains. We’ve all heard that Walmart puts “the little guys” out of business. And how many locally-owned hardware stores exist in this era of behemoths like The Home Depot and Lowe’s? Do you see Walgreens and CVS pharmacies popping up more often than new locally-owned pharmacies?
September 25, 2014 / Marketing /
by Candie A. Price
You’ve just graduated, proud of your accomplishment of completing your degree in communications, marketing or advertising! You graduated summa cum laude, magna cum laude, cum laude or just plain “Help me Lawd!” But you made it! You’ve either just landed your first job or you are on pins and needles waiting to hear back from the firm of your dreams! You are ready, eager and prepared to show that you know what you’re doing! You’ve got fresh ideas, you listened in class and you’re excited to begin this new journey into the life of a PR, Marketing or Advertising professional! What could I possibly tell you that would help you on your journey from student to professional?