Mobile, Alabama Chief Marketing Officer Job at Spring Hill College – Birmingham Chapter of the American Marketing Association

Chief Marketing Officer
Spring Hill College, the oldest Catholic college in the Southeast and the third oldest Jesuit college in the U.S, is searching for a Chief Marketing Officer (CMO). Ideal candidates for this position will be dynamic self-starters who bring an enthusiasm and passion to the position, which provides strategic leadership for all of the College’s marketing and communication efforts. The CMO is willing to participate in hands-on aspects to achieve aggressive goals set for marketing and communications while partnering with colleagues to direct and integrate all external communications with regard to message content, branding consistency, and effectiveness of producing the desired outcomes. The two most critical competencies are (1) the ability to quickly assimilate the College’s overall competitive situation and design and execute a strategic marketing plan that positions the College favorably with prospective students and their parents and (2) the ability to drive awareness, leads, website traffic, and applications using the Spring Hill brand through significant improvements in digital and a greater measurement and accountability for results.
Bachelor’s degree from an accredited institution providing the relevant business, communication, strategic-thinking and entrepreneurial skills required for this position. An advanced degree from an accredited institution preferred. Also requires 10+ years of directly related work experience to include a minimum of three (3) years of direct management experience over a team of professionals. Preference for someone from industry who recently migrated into academia or somebody from industry who can migrate into academia– the candidate needs to have strong digital competency. Other preferences: Advanced credentialing such as, e.g., MBA with Marketing emphasis. Innately politically astute with a demonstrated ability to develop partnerships in a multiple stakeholder environment.
Founded in 1830, Spring Hill College has provided a powerful liberal arts education in the Jesuit tradition for almost two centuries. Known as the South’s premier Jesuit, Catholic, liberal arts college, Spring Hill’s mission is to help our 1,400 students become leaders in service to others, fulfilling the unique potential of each individual. As a result, our students are engaged, inspired and transformed by their experiences.
Spring Hill is located in Mobile, Alabama, a city with more than 300 years of history and tradition, charm and culture. Residents and visitors alike are spoiled by our close proximity to the Gulf Coast, which is famous for its beautiful soft white-sand beaches. Constant celebrations, endless outdoor activities and a relaxing, friendly atmosphere truly make the Alabama Gulf Coast a stellar location.
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Spring Hill College is an Equal Opportunity Employer.