October Signature Series Luncheon | Dreamland’s Challenge: Connecting With New Markets While Maintaining Core Identity – Birmingham AMA – Connect. Learn. Grow.

Presented by Betsy McAtee, CEO, Dreamland BBQ

Dreamland Bar-B-Que is an iconic brand with a history that spans over half-a-century. Dreamland’s identity is a result of one man’s dream and guests’ memories and experiences tied to that dream. Now with nine locations across the Southeast, a retail product line available in grocery stores and nationwide shipping from dreamlandbbq.com, Dreamland faces an opportunity (and challenge) every day to connect with new and existing audiences with relevant and compelling messaging while remaining true to their core identity. Dreamland CEO Betsy McAtee will discuss the expansion of the brand, diversification of operations and the marketing strategies that support the goal of creating a mutually beneficial relationship with guests and customers.

With over 20 years of experience in the food industry, Betsy McAtee has spent her career in key positions for regional and national brands. When she joined Dreamland Holding Company in 2000, she brought that vast experience with her. Dreamland BBQ Holding Company owns and operates seven restaurants in the Southeast and is the franchisor of the Dreamland Brand, a nationally recognized restaurant brand. Under Betsy’s direction, Dreamland has not only retained the legendary identity that has created an ever-loyal customer base over the last 50 years, but has also expanded and evolved to meet the needs of the modern customer.

Dreamland has been recognized among the best BBQ in the nation by Southern Living, Men’s Journal, USA Today and more! Birmingham Magazine named Dreamland a Legacy Business in 2012. Dreamland was named the Retailer of the Year Silver Medalist by the Alabama Retail Association in 2014 and Retailer of the Year Gold Medalist in 2015. Prior to her career at Dreamland, Betsy served as District Manager, Area Training Manager, Zone Business Manager and Key Account Manager for the Frito-Lay division of PepsiCo. She was responsible for implementation of a national route sales training program and served as the test market coordinator for a bakery product line extension in the Southeast.